Award-winning, our work speaks for itself.Zoom was in dire need of a new Employer Brand, and with GBS, we achieved it. Imagine What You Can Do at Zoom imagines possibilities for all different functions of the company–championing Zoomies to embrace what it means to work at Zoom. With this new brand, we crafted an Employer Brand book and strategy guide, employee resources, conference materials, recruitment marketing templates, and more.
Employee squarecles champion the new employer brand!
A new employer brand requires a new design (and strategy) guide!
Whether you're designing a social tile, building a team slide, or welcoming new hires, our guides help make the Zoom employer brand unmistakable—everywhere it shows up.
From our Strategy Guide to our hands-on Design Guide for our content team, we created tools to bring Zoom's employer brand and talent attraction system to life consistently, creatively, and confidently—no matter the role.
Interactive Media
This document exists digitally as an interactive pdf, as well as in our physical realm. It explains the new Zoom EB, and can be explored by pulling on the various tabs. This was part of the physical rollout to gauge employee reactions to the brand.
Authentic employee reactions
